Designed a mobile-first travel product that simplified discovery and booking for users and reduced agency booking friction, resulting in measurable uplift in conversions, retention, and partner engagement.
Background: Young professional, city based, books short weekend trips.
Needs: Fast discovery, budget-friendly packages, clear reviews.
Motivation: Maximize limited free time with low-friction planning.
Top tasks: Find a 2-day trip, compare 3 options, book in under 10 minutes.
Background: Married, kids, plans family vacations twice a year.
Needs: Trusted agencies, family-friendly filters, flexible cancellation.
Motivation: Safety and convenience; values reliability over lowest price.
Top tasks: Filter for family packages, confirm amenities, secure booking.
Background: Millennial traveler, loves offbeat experiences.
Needs: Local experiences, peer reviews, community tips.
Motivation: Seek authenticity and hidden gems.
Top tasks: Discover cheap rates, best rates.
The most seamless user flow for any traveler starts with selecting the trip type (one-way, roundtrip, or multi-city), followed by choosing departure and arrival locations, setting travel dates, adding the number of travelers, and selecting the preferred cabin class, ensuring every detail is tailored before moving to flight options.
Your flight is all set. Now make your trip even smoother by booking a hotel at your destination, perfectly timed with your travel dates.
